Archived article body
You and your spouse just finished dolling yourselves up and got into your car.
You’re both on the way to this brand-new Italian restaurant and you can hear your stomachs rumbling over the soft-spoken words of Billy Joel on the radio.rnrnYou finally arrive and spring for the valet service to make the night more memorable.
The waiter comes over and tells you the evening's specials, and it happens that you both order the same special: the Veal Scaloppini.
You and your spouse enjoy a nice bottle of red as you reminisce on the night you first met.rnrn15 minutes go by, and you can practically taste the veal already. The waiter makes his way to the table and informs you they are out of veal.
It's very simple: there is a disconnect between the front of the house (Wait staff) and the back of the house (Chefs).
Surely, if the waiter knew they were out of the veal, then he would not have offered it to you.rnrnThat situation is extremely frustrating, and unfortunately similar things happen in sales and marketing all the time.
There is usually a disconnect between what marketing presents and what sales is looking for.
It’s imperative to get both departments on the same team.rn Marketing and Sales Alignment In an incredibly competitive day and age, it’s important to have everyone in your company honed in on the same goals, and know how to achieve those goals .
It’s the age-old “Sales is never happy with what we send them and they aren’t doing there job” vs. “Marketing has no idea what we need to actually turn these leads into customers.”rnrnSales and Marketing are actually on the same battlefield, fighting towards the same end-goal: more customers.
If they can focus their efforts and have a unified front, your sales and marketing teams would be unstoppable….
Right?rnrnWhen both sales and marketing are firing on all cylinders (the same cylinders, as well), it means more success for the marketers, for the sales team and most importantly for your company.rn So, What is a Marketing Qualified Lead? rnIf you reverse engineer the term “marketing qualified lead,” you will, in essence, define what that term means.
To become a “marketing” qualified lead , that lead must have performed different and specific actions on your site.
For example, if they downloaded your most recent eBook “How to Get the Most Out of Your Sales Team,” you know know this lead is interested in sales team productivity and efficiency.rnrnFrom there, the marketing department can enroll this contact in a series of nurturing emails based on the actions they have taken on your site.
Each email should provide value to that lead and push them down the sales funnel.rn What is a Sales Accepted Lead? rnYour sales team should work closely with your marketing department to determine which leads get handed over the fence to sales.
How this archived topic connects to current local growth
This legacy article currently routes to Growth planning. Treat the original content as an archive input, then use the current Growth Marketing path to decide what should change on the website, in SEO, in content, in creative assets, or in the contact flow.
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